Online reputation management is crucial for businesses to maintain a good reputation online. Negative reviews on social media can harm your business if you don’t respond to them. If you respond to the reviews, it will show your customers that you’re approachable and responsive. You can also read negative reviews to learn where you can improve. People don’t want to buy from a business that doesn’t exist online, so make sure to establish a presence online and respond to any negative reviews as soon as possible. Source : https://ormseo.co
How important is a online reputation management?
Managing your online reputation can help you protect your brand image and drum up new business. According to a Spiegel Research Center study, online reviews can increase conversion rates by as much as 270 percent. In addition, business reviews can ramp up conversion rates for higher-priced products by as much as 380 percent. It also helps you build better relationships with your prospects and maximize the wide variety of interaction channels.
Some of the best tools for online reputation management include BrandMentions and Birdeye. These services monitor and respond to conversations about your brand in news, blogs, and review sites. They can automatically route reviews to team members and store managers, and can also help mitigate compliance issues by hiding spam and trolls.