How to Design Exhibitions Stands
Using strong graphics to capture people’s attention is essential in exhibition stand design. These should align with the company’s message and products. The stand should also be functional to help convert leads into sales.
A custom-designed booth reflects a business’ commitment to quality and innovation. This builds trust and increases the number of visitors.
Pop-up displays are a great choice for trade show stands because they can easily attract attention and are easy to set up. They are also very portable and can be used in different venues. They can be customised with various add-ons to enhance the visual impact of your stand. Some of these include an Ellipse Wheeled Transport Drum, a PowerSpot 1000 pop up stand light, and a case to podium kit.
Pop up display stands are available in a variety of sizes and a choice of panel material depending upon the requirements of the client. Typically, the classic pop up exhibits are based on an aluminium frame with magnetic struts and graphic panels that snap into place. They are also able to be used with Lambda mural graphics that attach to the frame via velcro-receptive fabric.
Many of these exhibition booths come with a carry case that makes transportation and storage easy. The cases are durable and provide excellent protection for the stand and its graphics. You should make sure to remove any dust, fingerprints or smudges before packing up the stand and putting it into storage.
Rental stands are a great option for those looking to exhibit at several events without incurring the costs of owning their own stand. The right exhibition design company can help you choose the best stand type for your budget and provide a complete range of services, including liaising with event organisers and completing risk assessments and method statements. They can also offer installation and dismantling, as well as storage and maintenance.
While many people believe that hiring an exhibition stand is not a good idea, it can be very beneficial for your business. Renting a stand gives you flexibility to experiment with different designs and themes for your booth and can save you a lot of money compared to buying a custom-built stand. It is also better for the environment, as rented stands are made with more environmentally friendly materials and can be used over again. It is important to weigh the pros and cons of both options before choosing your next trade show stand.
Shell scheme stands
If you are using a shell scheme booth for an exhibition, you can transform it into a much more eye-catching display by adding 3D structures and audio visual equipment. Although this will require a greater investment, it is worth the cost as it will encourage visitors to stop and talk with you instead of simply walking past your stand.
Most shell scheme stands use 2D graphics, which can be dull and do little to entice passers-by to your stand. By contrast, space only stands allow for a more unique design and offer a bigger opportunity to impress your visitors.
The overhead lighting in a shell scheme can also be unflattering for your stand, especially if you are sharing the space with other exhibitors. However, it is possible to upgrade your stand with a branded floor covering and remove the facia boards and ceiling grid to create a more open feel. This will help you to stand out from your neighbours and draw more attention to your products and services.
The key to a successful exhibition is to understand your target audience and create an engaging experience for them. This will ensure that your exhibition stand is memorable and will attract potential customers. Using large imagery of high quality is one way to achieve this. Also, using short snappy messages and having a clean, professional design is important.
There are many different exhibition stands available, and the choice you make will depend on your branding goals, frequency of show attendance, location, and floor space. These factors determine the usability of your booth, which in turn decides the type of stand you should choose.
A row stand has openings on the right and left sides, making it more accessible than a corner booth. However, it doesn’t have a back wall, and therefore doesn’t offer a lot of fixation possibilities for promotional materials. This kind of stand is ideal for businesses with a low budget. It’s also great for first-time exhibitors.